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About SMD

Built to Be

Remembered.

Most clothing brands compete on designs. We decided to compete for attention first.

SMD - Sick My Duck was never meant to be another forgettable name in fashion. It was created with one simple belief: if people remember your name, they’ll eventually remember your products.

From day one, the name sparked conversations. Some laughed, some questioned it, and others shared it with friends. That’s exactly what great branding does—it gets people talking.

That attention has helped SMD earn mentions across multiple publications and generate significant organic reach, simply because people couldn’t ignore the name.

But attention only opens the door. What keeps people coming back is the product.

Every collection is built around quality, comfort and timeless design. We don’t chase every trend. We create pieces that people genuinely enjoy wearing, season after season.

The name may start the conversation. The product is what builds the brand.

Meet The Founder

PARVAAN VOHRA

I never planned on spending my career climbing the corporate ladder. I always knew I wanted to build businesses.

Before founding SMD, I worked in brand marketing at Radico Khaitan, where I was the Brand Custodian for Magic Moments Vodka. That experience taught me something that would later shape this company:

Products matter. Branding matters even more.

The strongest brands aren’t always the ones with the biggest budgets. They’re the ones people remember. That philosophy became the foundation of SMD.

I wanted to create a brand that wasn’t afraid to be different. A brand with a personality. A brand that people would talk about before they even bought their first product. Some people told me the name was too bold. Others said it would never work.

Those reactions confirmed we were building something people couldn’t ignore.

Today, SMD continues to grow because we focus on two things:

Create products people genuinely love.
Build a brand people never forget.
This is only the first chapter.

Fashion is where my entrepreneurial journey began - not where it ends. My ambition has always been to build multiple businesses across different industries over the years, and SMD is the foundation on which that journey is being built.